Model Of The Media.

The model of the media is a term given to the three way chain that makes up the media industry. The three parts that make up the said triangle of media are as follows;

Text
Institutions
Audiences

These three parts are fundamental in the media industry working smoothly and successfully.

The Institutions firstly start of the triangle with their work in ; Producing, exhibiting, distributing, promoting and marketing the Text itself. An example can be seen in the music industry, with their music institutions. The music institutions make sure that all the aforementioned happen to the highest standard so that the album or single (musical text) will be the greatest success it could be. An example of a music institution can be found in record companies such as; Rough Trade Records, EMI records est. These institutions work tirelessly in all the above areas so that they can earn the most money they are able to.

Secondly the text makes up the next part in the model of the media triangle. The text is the part of the media that is consumed by the general public in a financial transaction, which allows the media industry to make money and continue. The Text example in the music industry would be in any album or single released by a music artist, which has been funded, marketed est. by a music institution. Eminem's hit single, 'Not Afraid' is an example of a text which was released by the music institution 'Aftermath Recordings'.

Thirdly and lastly in the model of the media triangle is the 'Audiences'. The audiences are the part of the media that consume the text that was produced by the institutions. An example in the music side of media, would be fans of an artist such as 'Brandon Flowers', who go out and purchase his Album or single. Brandon flowers' piece of music would have been produced by an institution at the start of the process and when the audience buy's Brandon's product the triangle is completed as the Audience's expenditure of the text is going back to the institutions at the origin of the triangle.

It can be shown like this:
Institutions-Text-Audiences and then back round to -institutions. Thus the triangle continues, never ending. One part of the triangle could not work without the other parts.